Whether you are running a bar, restaurant, or convenience store, you should consider stocking craft beer for your customers. When craft beer appeared on the market not so long ago, many thought it was a mere fad. The craft beer movement is here to stay, and it goes from strength to strength each year.
Here is why you should stock craft beer in your business and how it can positively impact your company.
Growing Market
Craft beer may seem like it is popping up everywhere, but the truth is it only holds a small percentage of the beverage market. But this percentage continues to grow and that is why so many business owners behind bars, restaurants, off-licences, and more are stocking craft beer and offering it to their customers. Traditional NZ beer has a new challenger as craft beer continues to expand and attract new fans.
There is no denying that craft beer is an excellent investment as it has the potential to grow exponentially, and this is great news for anyone stocking the brew.
Assortment of Brands
Beer drinkers get tired of the same brands and flavours and they want to try something new from time to time. This is one of the main reasons why so many people turn to craft beer. Mainstream brands rarely change their tastes, and you can be waiting years for a new flavour to hit the market. Things are different with craft beers as microbrewery owners like to experiment and regularly put new flavours out there for their customers to try.
This is great for business owners as it allows them to offer their clients an assortment of tastes and brands that continue to change as the brewers create new products.
Support Local Brewers
As a business owner, it is important to support local companies. It helps the community to flourish, and it also gives your business some positive exposure. Many business owners have struggled because of the pandemic, so it is important to help out and support local industries. Once customers see what you are doing, they will be more inclined to buy your goods and services.
As you can see, there are many good reasons to stock craft beer in your business. Craft beer continues to attract admirers and the industry is expanding year on year. Microbrewers put a lot of time and effort into producing tasty brews, so sellers have quality products on their hands to offer their customers.
